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Nice to meet you – we are Kornit Digital!

A cutting-edge global company that develops, manufactures and markets state-of-the-art printing solutions for the textile, garment & apparel decorating industries.

Click to learn more > www.kornit.com

Reports to: Strategy and Content Manager

Location: Afek Industrial Park, Rosh Ha’ayin

 

What will you do?

The Segment Marketing Specialist is responsible for the go to market execution, campaign planning, content creation and development of marketing activities to boost the company’s awareness within its various audiences and generate leads.

  • Execution of the segment’s marketing work plan 
  • Plan and lead customer acquisition journey, across different touch points.
  • Build content strategy by audiences’ segment and develop the content. Working with various content writers
  • Deploy successful marketing campaigns and content and own their implementation from ideation to execution and post campaign activities and report (matrix with stakeholders within the department)
  • Develop processes, best practices, and automation that will help elevate campaign reach to the next level
  • Content development for new product introductions and launch campaigns
  • Support global branches with their local GTM strategy and content

 

Who will you work closely with?

  • Part of strategy & content team
  • Close teamwork with digital team, production studio and content writers
  • HQ marketing department
  • Marketing teams in the US, Germany and HK 



What should you have?

  • 3-5 years of experience as marcom or marketing from global high-tech companies
  • Knowledge in acquisition customer journeys
  • Experience with segment marketing
  • Content development experience
  • PR experience - advantage
  • Fluent English