Back to Product Strategy

As a global market leader in our field, technology innovation and superior product offering are the core assets fueling our vision and business growth. The VP Product Marketing will lead our product offering roadmap, from planning to execution throughout the entire product life cycle and across all product lines. Leading Kornit’s product strategy and execution for both existing and future product lines across all market and business segments, this exceptional leader will be responsible to accelerate our growth, advance our market positioning and lead our penetration to new markets.

The role will have aggressive targets and will drive revenue, profitability, customer acquisition, customer retention and growth. In this role you will lead the Product Marketing and Management disciplines at HQ and across all regions, with full end-to-end responsibility on our entire product offering.

What will you do?

  • Lead all product related activities, both inbound and outbound
  • Create compelling product vision & strategy for current and future segments
  • Scale up: Adhere to pragmatic framework product management methodology for roadmap definition, documentation, communication, and governance
  • Own the end to end commercial success of the product or category
  • Own the product throughout its entire life cycle, from inception to EOL
  • Define and measure our product offering based on commercial success and business contribution
  • Be a market champion with encompassing knowledge of our different markets, competitive landscape, current and future trends, etc.
  • Become an intimate partner to our customers and a VOC messenger
  • Be the voice of the product internally and externally, including customers, partners, and conference/industry events where detailed product knowledge is required
  • Lead and grow a team of top talent product marketing leaders

What should you have?

  • Strong leadership and people skills
  • Conceptual and strategic thinking combined with strong operational capabilities – a big dreamer with a proven track record of dream fulfilment
  • Subject Matter expertise in Product MarketingManagement – 10+ years of executive PM roles in global technology companies
  • An accomplished people leader who can effectively recruit, develop and retain top product marketing management talents
  • Strong technological understanding combined with business acumen
  • An exceptional communicator
  • A seasoned and well-rounded leader who is super hungry for new challenges
  • Self-motivation and a constant drive to learn new things and the courage to do things differently