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The Product Marketing Manager is a pivot function of our Direct-to-Fabric product line and big business generator. It is a key function within the organization, holding an end-to-end responsibility for the Micro-factory solution – leading its entire product life cycle from inception to end of life.

 

Reports to: Direct-to-Fabric Product Marketing Director

Location: Afek Industrial Park, Rosh Ha’ayin

 

What will you do:

  • Be the market and product expert for all interfaces, internally and externally
  • Define a comprehensive portfolio strategy and support solutions roadmap for our DTF (Direct-to’-fabric) Micro factory solution
  • Define a clear business plan and GTM strategy per product, across different segments and geographies, define current and future product requirements
  • Lead and manage partnerships with third party vendors to complete seamless solution for micro-factory
  • Lead and support business development initiatives with potential prospects and brands/ creation of MF light-houses across the globe
  • Define a clear business plan and GTM strategy for the Micro-factory solution, across different segments and geographies
  • Act as the Micro-factory solution ambassador with c-level leaders and strategic customers, serve as a domain expert within Kornit and for our customers (including advocacy in shows and events)
  • Manage all product marketing aspects vis-à-vis all relevant internal units (e.g. Application, Sales, R&D, Support), throughout the product lifecycle
  • Define your products’ value proposition as it translates to sales tools and sales collaterals
  • Manage knowledge transfer and training of global sales force and partners
  • Manage products’ roll-out plan and NPI’s
  • Manage the business performance of all products’ installed base
  • Gather market requirements for current and future products by conducting market research and close interactions with customers, partners and experts
  • Address new market opportunities 


What should you have?

  • At least 5 years of relevant global experience in technological product marketing leadership, with preference to technological capital equipment
  • Proven track record of leading significant multidisciplinary (HW-SW( projects and business lines in fast changing growth companies
  • Key characteristics: a quick and passionate learner, analytical, strong technology understanding and learning capabilities, good interpersonal communication skills, high energy
  • A problem solver - thrives in ambiguity and matrix environments.
  • Great leadership skills, high standards generator
  • Storytelling and presentation skills (of ideas and products)
  • Travel expectancy: 8-10 times a year, English fluency - a must