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The Demand Generation Manager plays an integral role in growing Kornit Digital’s customer base. Your job is to generate high-quality demand and opportunities across our key market segments while identifying new channels, tactics, and campaign strategies.

We’re looking for a driven marketer with a hunter mentality who measures success not by the quantity of leads generated, but rather by the quality and value of opportunities created to support sales targets. This person lives & breathes strategic demand generation planning and tactical execution, with a watchful eye on pipeline and revenue.

Duties and Responsibilities:

• Create a B2B demand gen machine that integrates content marketing across all channels to drive lead generation and sales opportunity conversion

• Create audience segmentation and ABM strategy to deliver targeted and relevant messaging to improve engagement and conversion

• Own demand generation campaigns from goal setting to outcome analysis, develop and manage campaigns mapped to each stage of the buyer’s journey

• Manage all demand generation, marketing operations activity and data in Pardot & Salesforce, ensure proper data governance & cleanliness

• Develop and manage marketing attribution models and reports to drive data-informed decisions

• Collaborate with Content and Product Marketing teams to develop messaging and supporting content that inspires action

• Create & own regular communication of demand generation activities including forecasts, outcomes and trends

Requirements

• 5 - 7 years in digital marketing and (B2B) demand generation with ownership of multiple channels and strategies 

• Advanced, hands-on use of a marketing automation platform, Salesforce.com, and Google Analytics – building campaigns, landing pages, emails

• Strong communication and writing skills. Some copywriting and art direction required 

• Clear understanding of ROI analysis and proven analytical ability to track multiple campaigns, analyze results, and recommend changes 

• Knowledge of best practices for sales and marketing operations, automation and workflow processes

• Advanced knowledge of lead scoring and lead nurturing best practices

• Strong project management and planning skills to manage multiple projects simultaneously 

• Ability to turn data into marketing intelligence and action-oriented analysis

• Ability to think critically and communicate complex information to management, including forecasts, outcomes and trends


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