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The Digital Marketing Specialist role plays an integral role in growing Kornit Digital’s customer base. Your job is to execute and support digital marketing campaigns and assist in generating high-quality demand and opportunities across our key market segments with effective tactics, and campaign strategies.

We are looking for a driven marketer with a hunter mentality who measures success not by the number of leads generated, but rather by the quality and value of opportunities created to support and align with sales targets. This person lives & breathes strategic lead generation planning and tactical execution, with a watchful eye on pipeline and revenue.

Responsibilities:

• Conduct competitive analysis and create marketing plans for verticalized market segments in the textile space

• Execute and support the B2B demand generation machine that integrates content marketing across all channels to drive lead generation and sales opportunity conversion

• Build on audience segmentation and ABM strategy to deliver targeted and relevant messaging to improve engagement and conversion

• Support and own demand generation campaigns from goal setting to outcome analysis, develop and manage campaigns mapped to each stage of the buyer’s journey

• Knowledge of marketing operations activity and hands-on knowledge of Salesforce and Salesforce Marketing Cloud and marketing automation best practices

• Collaborate with Product Marketing, Event Marketing, and Market Data Analysis teams to develop and improve user journeys, messaging, and data results that inspire action

• Create & own regular communication of demand generation activities including forecasts, outcomes, and trends

Requirements:

• 2-3 years in digital marketing and (B2B) demand generation with ownership of multiple channels and strategies

• Must have the ability to create partners in and out of the organization while creating and executing digital marketing and demand generation campaigns

• Demonstrated use of sales and marketing platforms such as Salesforce CRM, Salesforce Marketing Cloud, Vidyard, WordPress, and other B2B SaaS marketing tools

• Effective writing skills including copywriting and art direction is required

• A clear understanding of ROI analysis and proven analytical ability to track multiple campaigns, and analyze results, while initiating changes

• Knowledge of best practices for sales and marketing operations, automation, and workflow processes

• Knowledge of lead scoring and lead nurturing best practices

• Strong project management and planning skills to manage multiple projects simultaneously 

• Ability to turn data into marketing intelligence and action-oriented analysis

• Ability to think critically and communicate complex information to management, including forecasts, outcomes, and trends

• Prior experience in the textiles, apparel, or fashion industry is a plus


Kornit Digital offers an outstanding compensation and benefits package, medical, dental, and life insurance; Investment Savings Plan (401K) with employer matching. 

Kornit Digital is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or based disability or any other federal, state, or local protected class